• Engage the right people in the right roles to lead us and hold us accountable to our strategy with defined terms.

• Develop an annual business plan that drives success in the Wolfville business community.

• Bridge the gap between business and community through initiatives that promote, beautify and enhance Wolfville for residents and visitors.

• Leverage our position as a vibrant university town with the high potential to be a four-season destination.

• Engage our people and inspire a sense of pride and success throughout Wolfville.

• Develop a two-year communications plan with robust internal and external tactics of delivery.

• Share our business community’s story through both traditional and digital communications opportunities.

• Create a physical office space to improve accessibility and raise community awareness.

• Build a strong WBDC brand to achieve our strategic objective.

• Produce a dynamic digital presence that creates and encourages ongoing dialogue with our stakeholders.

• Encourage engagement of members through sector-targeted initiatives.

• Find ways to bring people together through regular touchpoints, networking opportunities and events.

• Establish and foster strategic partnerships with like-minded organizations.

• Be the voice and the ears of the business community and engage and respond where appropriate.

• Maintain an open and frequent relationship with the town and the university, bringing the business community’s perspective to these conversations.

• Determine our vision of success and create metrics for measuring our success and progress

• Maintain an accurate database of WBDC membership and engage regularly. Set clear, consistent criteria for delivering initiatives to the business community.

• Track and review overall brand engagement and re-evaluate as needed.

• Determine the number of strategic initiatives to invest in, increasing impact and member satisfaction.

• Review communications plan every two years and update accordingly.